school and education




C. M.R. Tsikirayi

C. M.R. Tsikirayi
MBA (UZ), BA (Honours) (UZ), Diploma in Business Studies (UZ)

Research Interests:

  • Management and Organisational Behaviour
  • Marketing
  • Tourism
  • Small Enterprise Management
  • Food Science

Published Articles:

  • Tsikirayi C.M.R. (2013), Leadership. Journal of Comprehensive Research – Business Technology
  • Tsikirayi C.M.R. (2012), Productivity, Efficiency and Flexibility. Journal of Comprehensive Research – Business Technology.
  • Tsikirayi C.M.R. (2012), Individual perception and personal values. Journal of Comprehensive Research – Social Sciences and Economics.
  • Tsikirayi C.M.R. (2012), An analysis of the uptake of Agricultural Insurance Services by the Agricultural Sector in Zimbabwe. Journal of International Business and Cultural Studies.
  • Tsikirayi C.M.R. (2012), Impact of the Integrated marketing communications mix (IMCM) in small to medium Enterprises (SMEs) in Zimbabwe as a marketing tool. Journal of Business and Economics.
  • Tsikirayi C.M.R. (2011) An Assessment of the feasibility of Adopting the Bottom of the Pyramid (BOP) Business Model by Microfinance Institutions in Zimbabwe, HRRC

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