Lecturer
C. M.R. Tsikirayi
MBA (UZ), BA (Honours) (UZ), Diploma in Business Studies (UZ)

Research Interests:

• Management and Organisational Behaviour
• Marketing
• Tourism
• Small Enterprise Management
• Food Science

Published Articles:

• Tsikirayi C.M.R. (2013), Leadership. Journal of Comprehensive Research – Business Technology
• Tsikirayi C.M.R. (2012), Productivity, Efficiency and Flexibility. Journal of Comprehensive Research – Business Technology.
• Tsikirayi C.M.R. (2012), Individual perception and personal values. Journal of Comprehensive Research – Social Sciences and Economics.
• Tsikirayi C.M.R. (2012), An analysis of the uptake of Agricultural Insurance Services by the Agricultural Sector in Zimbabwe. Journal of International Business and Cultural Studies.
• Tsikirayi C.M.R. (2012), Impact of the Integrated marketing communications mix (IMCM) in small to medium Enterprises (SMEs) in Zimbabwe as a marketing tool. Journal of Business and Economics.
• Tsikirayi C.M.R. (2011) An Assessment of the feasibility of Adopting the Bottom of the Pyramid (BOP) Business Model by Microfinance Institutions in Zimbabwe, HRRC