Master of Strategic Marketing (2½ years on Part-time)

To qualify for a Master of Strategic Marketing:

A candidate must normally possess a good honours degree with a 2.2 or better in Business Studies and two (2) years post graduate work experience.

Courses

Part 1

Course        Course                                                Examination       Weighting      Units

Code           description                                         Duration

MSM 501      Strategic Marketing                                3                           1                     15

MSM 502      Consumer Behaviour                             3                           1                     15

MSM 503      International Marketing Strategy             3                           1                     15

MSM 505      Accounting for Managers                        3                           1                     15

MSM 506      Global Economy                                    3                           1                     15

Part 2

MSM 504       Business Research Methods                  3                           1                      15

MSM 507       Integrated Marketing Communications   3                          1                      15

MSM 508       Strategic Brand Management                3                          1                      15

MSM 509       Service Marketing and Consultancy       3                          1                      15

MSM 510       Electronic Marketing                             3                          1                      15

Part 3

Course Code             Course description               Examination             Weighting      Units                                                                                                  Duration

MSM 570                    Dissertation                                                                  4                      60

Course Syllabus

In accordance with the provisions of the General Academic Regulations, detailed syllabi for courses do not form part of these regulations but shall be maintained in the Faculty Office for reference.