school and education






Dr. M. Sandada

Senior Lecturer

Prof. M. Sandada
PhD Business (2013)-Vaal University of Technology, MSc -Strategic Management (2008) - Chinhoyi University of Technology, BSc - Economics (Honours) (1993) –University of Zimbabwe 

Research interests: General & Strategic Management

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Cell: +263 773 964 334

Professional Experience

  • Senior Lecturer, Graduate School of Management, UZ (Jan 2014 to date)
  • Lecturer, Vaal University of Technology, (Jan 2008 to Dec 2013)
  • Logistics and Shipping Controller, Gladmon Holdings, Zimbabwe (2002 – 2007)
  • Examining Officer (Department of Customs and Excise – 1996 – 2001)
  • Secondary School Teacher (1994 – 1995)

Awards and achievements

Prof. Sandada has been a consultant to the following organizations in the area of Customer Satisfaction Index: (1) Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) (2015), (2) Public Service Commission and (3) Zimbabwe Electricity Transmission Distribution Company (ZETDC).

Deputy Dean’s Refereed Articles

  1. Nolan, V.T., Sandada, M and Surujlal, J. (2011). Perceived benefits and barriers to physical exercise participation among first year university students. African Journal for Physical Health Education, Recreation and Dance, September 2011.
  2. Chinomona, R and Sandada, M. (2013). Customer Satisfaction, Trust and Loyalty as Predictors of Customer Re-Purchase Intention in South African Retailing Industry. The Mediterranean Journal of Social Sciences, vol. 4. No.14:437-446.
  3. Sandada, M and Chinomona, R. (2013). Service Level as the Determinants of Emotional Loyalty and Customer Fanaticism in South Africa’s Pick & Pay Chain Stores. Mediterranean Journal of Social Sciences.
  4. Sandada, M and Chinomona, R (2013). Predictors of Customer Loyalty to Mobile Service Provider in South Africa. International Business and Economics Research Journal, vol. 12. no.12:1631-1644.
  5. Chinomona, R & Sandada, M (2013). Shared Goal, Communication and Absence of Damaging Conflicts as antecedents of employee relationships strength at institutions of higher learning in South Africa. Mediterranean Journal of Social Sciences, vol. 4. No. 3:137-145.
  6. Sandada, M (2014). The relationship between strategic planning and business performance: Theoretical perspectives. University of Zimbabwe Business Review, vol.
  7. Sandada, M., Chinomona,R and Masinge, G (2014). The Influence of E-Service Quality on Customer Perceived Value, Customer Satisfaction and Loyalty in South Africa. Mediterranean Journal of Social Sciences vo. 5 No. 9
  8. Chinomona, R. and Sandada, M (2014). Customers’ Perceptions on ESKOM’s Pre-Paid Billing System and the Effects on Their Satisfaction and Trust. Mediterranean Journal of Social Sciences vol. 5. No. 9:119-126
  9. Chinomona,R. and Sandada, M (2014).Organisational Support and Its Influence on Teachers Job Satisfaction and Job Performance in Limpopo Province of South Africa. Mediterranean Journal of Social Sciences, vol. 5. No. 9:208-214.
  10. Sandada, M., Dhurup, R and Pooe, D (2014). A factorial analysis of strategic planning dimensions among small and medium enterprises and variations in terms of gender in a developing country. The Mediterranean Journal of Social Sciences, vol 3 no. 3:659-670.
  11. Sandada, M., Dhurup, R and Pooe, D. (2014). Strategic Planning and SMEs Performance. Is there a Relationship? International Journal of Economics and Business Research, vol 5 no. 6:131-139. ISSN 2039-2117.
  12. Sandada, M and Dubihlela, J. (2014). Strategic Planning Impact on SMEs Performance and the Mediating Role of Employee Participation, Implementation Incentives and Strategy Evaluation and Control. Journal of Economics, vol. 5 no. 1:45-55.
  13. Sandada, M (2014). Mission And Vision, Environmental Scanning And Formality Of Strategic Planning As Predictors Of The Performance Of Small And Medium Enterprises (SMEs) In The Gauteng Province Of South Africa, Ecoforum , Vol 3, Issue 2 (5):59-67. ISSN: 1584-9066.
  14. Sandada, M., Chitambara, P and Shamhuyenhanzva, R. 2014. An assessment of the relationship between board of directors’ characteristics and the performance of Zimbabwe Stock Exchange listed banks, International Journal of Economics, Commerce and Management,
  15. Sandada, M. 2014. ‘Transition from informality to formality’: Perceptions of informal traders in the Harare Metropolitan Area,International Journal of Economics, Commerce and Management,
  16. Sandada, M. 2015. What determines the Resilience of Retail Business to an Unstable Business Environment? Evidence from Harare Province. University of Zimbabwe Business Review, Vol.2 .2 (3).
  17. Sandada, M. 2015. Strategic Planning Dimensions in Small and Medium Enterprises (SMEs) in South Africa: Their relative importanceandvariationsin selected demographic variables. Ecoforum , Vol 3, Issue 2 (5):59-67. ISSN: 1584-9066.
  18. Sandada, M, Manzanga, N and Shamhuyenhanzva, R (2015) How do board characteristics influence business performance? Evidence from non-life insurance firms in ZimbaweActaUniversitatisDanubius,
  19. Sandada, M and Mangwandi, L (2015) An assessment of the influence of selected factors on the performance of small to medium sized family businesses in the Zimbabwean Retail sector, ActaUniversitatisDanubius Vol 11, no 5pp 5-16.
  20. Sandada, M and Finch, H. 2015. The Impact of Corporate Branding Dimensions on Firm Performance: Evidence from the Zimbabwean Petroleum Industry, ActaUniversitatisDanubius. Œconomica, Vol 11, No 6, pp 5-19.
  21. Sandada, M and Matibiri, B. (2015). The mediating influence of passenger satisfaction on the relationship between passenger loyalty programmes and passenger loyalty, StudiaUniversitatisBabeș-BolyaiOeconomica, Volume 60, issue 3, pp 55-68.
  22. Sandada, M., &Bvute, F. (2016). Assessing the impact of the predictors of Organisational citizenship Behaviour in the Hospitality Industry in Zimbabwe. EuroEconomica, 35(1).pp.55-66.
  23. Sandada, M., Kamunyaru, B., &Muposhi, A. (2015). The influence of employee Share Ownership Schemes on Firm Performance: The case of Zimbabwean firms. ActaUniversitatisDanubius. Œconomica, 12(2). Pp. 37-50
  24. Sandada, M., & Gumbo, M. (2016). The determinants of stock market participation: evidence from individual investors in Zimbabwe. AfricaGrowth Agenda, 10-13.
  25. Sandada, M., &Mangwandi, L. (2015). An Assessment of the Impact of Innovation, Succession Planning and Management Skills on the Performance of Small to Medium Sized Family-Owned Businesses in the Zimbabwe Retail Sector. Africa Insight, 45(1). pp 113-132.
  26. Sandada & Mwanyara M (2016) An evaluation of the role of instructional leadership on the performance of schools in Zimbabwe, STUDIA UBB PSYCHOL.-PAED., LXI, 1, 2016, p. 83 - 94

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