POSTGRADUATE DIPLOMA IN MEDIA & COMMUNICATION STUDIES (PDMCS)
| Module Code | Module Name | Description |
|---|---|---|
| PDMCS 405 | Public Relations | The public relations module is in line with the University of Zimbabwe’s 2019 – 2025 strategy that seeks to take students on a transformative pathway to the delivery of goods and services towards industrialisation and modernisation of Zimbabwe. Students will get to understand why PR as a communication tool is important and how it started in the USA. This will be done by looking at the 4 PR models by Grunig and Hunt. The course will also cover PR Ethics, PR Research – specifically looking at the public relations strategy. Also to be covered are social media and emerging trends relative to the pervasiveness of social media. The students will also be introduced to publics/audiences, situations, and processes typical of public relations content creation and marketing covering blogs, events, press releases, speeches, and social media content. |
| PDMCS 406 | Media Economics and Marketing | This is a critical course that helps students with knowledge of the economics of media institutions, marketing, advertising, and how to effectively run a competitive media house in environments of competition. |
| PDMCS 407 |
Newswriting and Reporting |
News writing and reporting is a practical module that empowers students with professional knowledge and skills on journalism. It trains students to be journalists who can fit into a converged newsroom. The module examines the basic aspects of news, types of news, news values structure of news and journalistic news presentation formats. Students who complete this module are expected to demonstrate key skills in journalism and should be in a position to write hard news stories and have an appreciation of feature stories. The students are expected to also be equipped with news gathering skills and possess good interviewing techniques. They are also expected to be empowered with news writing skills and be able to write individual stories. |
| PDMCS 408 | Newspaper Layout, Audio & Visuals | This course is designed for postgraduate students without a journalism background, aiming to provide them with essential skills in newspaper/Magazine layout, audio, and visuals. The course emphasizes hands-on learning to equip students with the knowledge and practical abilities required to produce visually engaging and multimedia-rich content for newspapers and all broadcasting entities. |
| PDMCS 409 | Dissertation | The module equips learners with the skills of carrying out the actual research and writing a research project through data collection. The students are given an opportunity to research on a topic of their choice. This module derives support from other fundamental modules in the degree programme with the guidance of an experienced faculty member. |
