| MHTM501 |
The Tourism and Hospitality Industry |
This module will re-introduce students to the Tourism and hospitality industry with major focus on critical operational issues like the nature of the industry, governance issues, human capital development and other managerial issues. |
| MTIC502 |
Strategic Communication in Tourism |
The module will guide students in developing communication strategies for destinations and individual businesses utilizing current communication technologies and software. The module will further enable students to design communication models that can be patented and operationalized in partnership with national tourism organizations and the private sector. |
| MTIC503 |
Tourism Informatics and Web Design |
The Tourism and Hospitality Industry is dominated by the use of information communication technologies in conducting of business. The module enables students to expand their knowledge on information communication systems applied in the Tourism and Hospitality Industry. Candidates will be capacitated in the development of websites, Facebook pages and twitter accounts and other ICT enabled platforms that will enable organization to competitively promote their product and services globally. |
| MTIC504 |
Strategic Destination Marketing |
This module creates a comprehensive and focused management approach to marketing a destination in the domestic and global markets. The increasing role of the internet and cyber-marketing will also be looked at and in this case, students will learn how to design and manage their own websites in order to effectively market their organizations. Issues of branding, advertising and public relations will also be addressed. Students will also acquire expertise in applying tourism marketing strategies in countries other than their own. |
| MTIC505 |
Digital and Virtual Tourism Destination Marketing |
The module will assist the students to gain a deeper understanding of application of digital marketing of tourist destinations. Students will design and develop digital marketing programmes for implementation on the assignments set for them in the module. The module will further capacitate students to design virtual destination marketing models patenting and industrialization. |
| MTIC506 |
Mobile Technologies and Product Distribution in Tourism |
The module is to exposes students to the range of mobile technologies that are being used to distribute the tourism products. The students will acquire technical skills and knowledge to enable them to make informed choices on the types of mobile technologies and devises to use for product and service distribution. |
| MTIC507 |
The role of Artificial Intelligence in Tourism Communication |
The module is design to expose students to developments in the use of Artificial Intelligence in tourism marketing and communication. Students will acquire skills to operate and apply different types AI system in use in the tourism and hospitality industry. This will help them to operate business enterprises efficiently and profitably. |
| MTIC508 |
Data Analytics and Forecasting in Tourism |
The module enables students to acquire knowledge understand on the concepts of Big Data and data analytics. Students will acquire skills to apply these concepts in forecasting trends in tourists’ arrivals, customer product purchase trends, market share etc. |
| MHTM509 |
Tourism Entrepreneurial Leadership and Innovation |
The module focuses on business development, barriers and practical issues related to marketing, human resources management, pricing, government policies and taxation in the hospitality industry, preparation of business plans, idea generation, environmental scan, opportunities identification and screening, feasibility study, developing business concept, translating ideas into business opportunities, location issues, financing, growth and management team. |
| MHTM510 |
Research Methods |
The module will equip students with the practical skills necessary to successfully complete a research project leading to the submission of a dissertation report. Students will be taken through the process and different stages of undertaking research. This module equips students with the skills and competencies that enable them to understand real-life management problems, collect and analyse data using different methodologies culminating to them being researchers. |
| MTIC570 |
Dissertation |
The dissertation is the culmination of the master’s study and recognition of the student’s capability to conduct a research project independently. Students are encouraged to undertake an organisation-based dissertation project. Working with an organisation, students can structure their project around a real business issue of challenge. A student project will develop their employability skills, enhance the student’s CV and give the student the chance to use his/her insight to help an organisation develop. Some of the outcomes here are publications in recognised journals, practical management solutions, policy recommendations, and models/frameworks to address issues of tourism industry design and development. |
