All the courses in this programme are core courses

Level 1 courses

Course Code	Description
BS101	Business Administration 1
BS107	Business Mathematics
AC103	Financial Accounting for Business
AC108	Business Law
AC105	Information Processing
CSC0102	Communications Skills for Commerce 1
ECON104	Principles of Microeconomics
BS105	Business Administration 2
BS106	Business Statistics
AC113	Financial Accounting for Business
AC118	Business Law
AC115	Information Processing
ECON109	Principles of Macroeconomics
CSC0103	Communication Skills for Commerce 2

Level 2 courses

Marketing Option

Course Code	Description
BS201	Management 1
BS202	Principles of Marketing 1
BS204	Corporate Finance 1
BS210	Small Business Management
BS016	Human Resources
BSM201	Managing Quality
BS205	Management 2
BS206	Principles of Marketing 2
BS207	Corporate Finance 2
BS209	Entrepreneurial Skills and Development
BSM002	Purchasing and Supply Management
BS401	Consumer and Buyer Behaviour

                                                                     

Finance and Banking option

Course Code	Description
BS201	Management 1
BS202	Principles of Marketing 1
BS004	Banking Theory and Practice
BS204	Corporate Finance 1
BS210	Small Business Management
BSFM201	Treasury Management
BS205	Management 2
BS206	Principles of Marketing 2
BS207	Corporate Finance 2
BS208	Management of Financial Institutions
BS209	Entrepreneurial Skills and Development.
BSFM202	Financial Risk Management

Management/Human Resources option

Course Code	Description
BS201	Management 1
BS202	Principles of Marketing 1
BS204	Corporate Finance 1
BS016	Human Resources
BS210	Small Business Management
BS023	Training and Development
BS205	Management 2
BS206	Principles of Marketing 2
BS207	Corporate Finance 2
BS209	Entrepreneurial Skills and Development
THM211	Management of Organisational Behaviour
BS012	Labour Relations

Level 3 course

Course Code	Description
BS380	Industrial attachment and professional experience

Level 4 courses

Marketing Option

Course Code	Description
BS408	Strategic Management 1
BS414	Marketing Research 1
BS460	Research Methods 1
BS410	Marketing Management 1
BS416	International Marketing
BS412	Marketing Communication 1
BS409	Strategic Management 2
BS480	Research Methods 2
BS415	Marketing Research 2
BS411	Marketing Management 2
BS413	Marketing Communication 2
BS018	Services Marketing

Finance and Banking option

Course Code	Description
BS408	Strategic Management 1
BS460	Research Methods 1
BS418	Investment Analysis and Portfolio Management.
BS402	Advanced Corporate Finance
BS407	Capital Markets
BS405	Project Management
BS409	Strategic Management 2
BS480	Research Methods 2
BS419	International Finance
BSFM403	Credit Management
BSFM404	Corporate Banking
BS018	Services Marketing

Management/Human Resources option

Course Code	Description
BS408	Strategic Management 1
BS460	Research Methods 1
BS421	Production Management
BSMGT402	Management of Change
BSH403	Negotiation Skills
BS405	Project Management
BS409	Strategic Management 2
BS480	Research Methods 2
BS011	Leadership Dynamics
BS018	Services Marketing
BSMGT002	Business Ethics
BS003	International Business Management
BSMGT404	Managing Quality

Career Prospects

Marketing graduates can pursue careers as:

• Marketing Management, Advertising, Public Relations, International Marketing, Marketing Research and Sales management.

Finance and Banking graduates can pursue careers as:

• Financial Analysts, Investment Analysts, Management Posts in Commercial and Merchant Banks as well as Management Posts in Finance Departments of various organisations.

Graduates in Management or Human Resources studies can pursue careers in:

Human Resources management or Training Management

To qualify for a Master of Strategic Marketing:

A candidate must normally possess a good honours degree with a 2.2 or better in Business Studies and two (2) years post graduate work experience.

Courses

Part 1

Course        Course                                                Examination       Weighting      Units

Code           description                                         Duration

MSM 501      Strategic Marketing                                3                           1                     15

MSM 502      Consumer Behaviour                             3                           1                     15

MSM 503      International Marketing Strategy             3                           1                     15

MSM 505      Accounting for Managers                        3                           1                     15

MSM 506      Global Economy                                    3                           1                     15

Part 2

MSM 504       Business Research Methods                  3                           1                      15

MSM 507       Integrated Marketing Communications   3                          1                      15

MSM 508       Strategic Brand Management                3                          1                      15

MSM 509       Service Marketing and Consultancy       3                          1                      15

MSM 510       Electronic Marketing                             3                          1                      15

Part 3

Course Code             Course description               Examination             Weighting      Units                                                                                                  Duration

MSM 570                    Dissertation                                                                  4                      60

Course Syllabus

In accordance with the provisions of the General Academic Regulations, detailed syllabi for courses do not form part of these regulations but shall be maintained in the Faculty Office for reference. 

Undergraduate

• Bachelor of Business Studies & Computing Science Degree (4 years)
• Bachelor of Business Studies Honours Degree (4 years)

Postgraduate

• Master of Strategic Marketing (2½ years on Part-time)