Schemer, P. Chickering, J. Piaget and Lawrence Kohlberg’s student development theories. The Module then introduces students to concepts, programmes and activities that foster student quotients; i.e., IQ (Intelligent Quotient), SQ (Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.The course adopts participatory and student-centred approaches in creating platforms for student growth in the following social and soft skills: effective communication, interpersonal skills, problem-solving skills, negotiation skills, networking skills, group dynamics, presentation skills, empathy and compassion, community consciousness, voluntarism, leadership skills, integrity, self-efficacy, self-confidence, self-actualisation, self-esteem, critical awareness, responsible citizenship, motivation and self-driven, aesthetical and environmental appreciation, healthy lifestyles, aristocratic social graces and appreciation of art and music, etiquette, grooming and deportment, etc. 

Languages and Acquisition and Inter –Cultural Communication – Foreign Language

This is a four-year course broken down into four parts. The course gives brief but succinct coverage of student development theories and how they inform teaching and learning at tertiary education institutions. These theories include William Perry’s Student Development Schemer, P. Chickering, J. Piaget and Lawrence Kohlberg’s student development theories. The Module then introduces students to concepts, programmes and activities that foster student quotients; i.e., IQ (Intelligent Quotient), SQ (Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.The course adopts participatory and student-centred approaches in creating platforms for student growth in the following social and soft skills: effective communication, interpersonal skills, problem-solving skills, negotiation skills, networking skills, group dynamics, presentation skills, empathy and compassion, community consciousness, voluntarism, leadership skills, integrity, self-efficacy, self-confidence, self-actualisation, self-esteem, critical awareness, responsible citizenship, motivation and self-driven, aesthetical and environmental appreciation, healthy lifestyles, aristocratic social graces and appreciation of art and music, etiquette, grooming and deportment, etc.

This is a four-year course broken down into four parts. The course gives brief but succinct coverage of student development theories and how they inform teaching and learning at tertiary education institutions. These theories include William Perry’s Student Development Schemer, P. Chickering, J. Piaget and Lawrence Kohlberg’s student development theories. The Module then introduces students to concepts, programmes and activities that foster student quotients; i.e., IQ (Intelligent Quotient), SQ (Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.The course adopts participatory and student-centred approaches in creating platforms for student growth in the following social and soft skills: effective communication, interpersonal skills, problem-solving skills, negotiation skills, networking skills, group dynamics, presentation skills, empathy and compassion, community consciousness, voluntarism, leadership skills, integrity, self-efficacy, self-confidence, self-actualisation, self-esteem, critical awareness, responsible citizenship, motivation and self-driven, aesthetical

This is a four-year course broken down into four parts. The course gives brief but succinct coverage of student development theories and how they inform teaching and learning at tertiary education institutions. These theories include William Perry’s Student Development Schemer, P. Chickering, J. Piaget and Lawrence Kohlberg’s student development theories. The Module then introduces students to concepts, programmes and activities that foster student quotients; i.e., IQ (Intelligent Quotient), SQ (Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.

This module examines the strategic role of media relations and stakeholder management in contemporary organisations. It focuses on how organisations build, maintain, and manage effective relationships with the media and key stakeholders to support reputation, credibility, and organisational objectives. The module introduces students to principles, tools, and practices used in planning and implementing media engagement strategies, stakeholder mapping, message development, and crisis communication. Emphasis is placed on ethical communication, transparency, and responsiveness within dynamic political, social, and digital media environments.

This module integrates theoretical perspectives with practical skills in media production to enable students to understand how media content is conceived, produced, and distributed across various platforms. It introduces key media production theories while developing hands-on competencies in planning, scripting, recording, editing, and presenting media content. The module emphasises storytelling, aesthetics, technical proficiency, and ethical considerations within contemporary media environments.

This module examines public relations as a strategic management function within organisations. It focuses on the planning, implementation, and evaluation of public relations programmes aimed at building and sustaining mutually beneficial relationships between organisations and their various publics. The module introduces key public relations theories, models, and tools used to manage organisational reputation, communication, and stakeholder relationships in complex social, political, and media environments.Students will develop skills in strategic communication planning, issues and crisis management, media relations, corporate communication, and evaluation of public relations effectiveness. Ethical practice, professionalism, and social responsibility are emphasised throughout the module. Practical case studies, simulations, and projects enable learners to apply public relations management concepts to real-world organisational contexts.

(Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.The course adopts participatory and student-centred approaches in creating platforms for student growth in the following social and soft skills: effective communication, interpersonal skills, problem-solving skills, negotiation skills, networking skills, group dynamics, presentation skills, empathy and compassion, community consciousness, voluntarism, leadership skills, integrity, self-efficacy, self-confidence, self-actualisation, self-esteem, critical awareness, responsible citizenship, motivation and self-driven, aesthetical and environmental appreciation, healthy lifestyles, aristocratic social graces and appreciation of art and music, etiquette, grooming and deportment, etc. 

This module provides an integrated understanding of entrepreneurship, ethical practice, effective communication, and philosophical thinking as essential competencies for professional and business success. It introduces students to entrepreneurial concepts and processes while developing ethical awareness, critical reasoning, and communication skills necessary for responsible decision-making in organisational and societal contexts.The module explores opportunity identification, innovation, and venture creation alongside professional ethics, moral reasoning, and philosophical foundations of knowledge, values, and conduct. Emphasis is placed on applying ethical principles and philosophical perspectives to entrepreneurial and professional challenges. Students also develop oral, written, and interpersonal communication skills to effectively present ideas, negotiate, and engage with diverse stakeholders in professional environments.

This module builds on the principles introduced in Marketing Management I and focuses on advanced marketing concepts, strategic decision-making, and practical application in competitive and dynamic markets. It examines how organisations analyse market environments, design and implement marketing strategies, and manage marketing activities to achieve sustainable competitive advantage.The module emphasises strategic marketing planning, market segmentation and positioning, product and brand management, pricing strategies, marketing communications, and channel management. Students are also introduced to contemporary issues such as digital marketing, customer relationship management, and marketing analytics. Case studies and applied projects enable learners to integrate theory with real-world marketing management practice.

This module explores the theory and practice of public relations and public diplomacy in an international and cross-cultural context. It examines how governments, multinational corporations, international organisations, and non-state actors communicate with foreign publics to influence perceptions, build relationships, and advance national or organisational interests. The module emphasises strategic communication, cultural sensitivity, and ethical practice in a globalised media environment.Students study international communication systems, global media dynamics, intercultural communication, nation branding, and soft power. The module also addresses the role of public diplomacy in foreign policy, international conflict, development communication, and global reputation management. Through case studies, simulations, and applied projects, learners develop practical skills in planning and managing international public relations and public diplomacy campaigns.

time to build brand equity, customer loyalty, and long-term value. The module integrates theoretical frameworks with practical approaches to brand planning, identity development, and brand communication.Students explore consumer brand perceptions, brand identity systems, brand architecture, and brand portfolio management. The module also addresses contemporary branding issues such as digital branding, employer branding, brand reputation, and global brand management. Through case studies and applied projects, learners develop the ability to design and manage effective branding strategies in diverse market contexts.

This module examines how organisations anticipate, manage, and respond to crises and emerging issues that may threaten their reputation, legitimacy, and stakeholder relationships. It focuses on strategic communication, risk assessment, and reputation management within complex social, political, and media environments. The module integrates theoretical frameworks with practical tools for identifying issues, planning responses, and protecting organisational credibility.Students explore the nature of organisational crises and issues, reputation management theories, stakeholder expectations, and media dynamics. Emphasis is placed on crisis preparedness, communication strategies, leadership roles, and post-crisis evaluation. Through case studies, simulations, and applied projects, learners develop practical skills in managing crises and safeguarding organisational reputation ethically and effectively.

This module focuses on the formulation and implementation of marketing strategies that enable organisations to achieve sustainable competitive advantage. It examines how organisations analyse their internal capabilities and external market environments to make informed strategic marketing decisions. The module integrates strategic management concepts with marketing theory to guide long-term planning and value creation.Students explore market analysis, competitive strategy, segmentation and positioning at a strategic level, resource allocation, and strategic control. The module also addresses contemporary strategic issues such as digital transformation, global competition, customer-centric strategies, and sustainability. Case studies and strategic projects are used to develop analytical, decision-making, and problem-solving skills in real-world marketing contexts.

This is a four-year course broken down into four parts. The course gives brief but succinct coverage of student development theories and how they inform teaching and learning at tertiary education institutions. These theories include William Perry’s Student Development Schemer, P. Chickering, J. Piaget and Lawrence Kohlberg’s student development theories. The Module then introduces students to concepts, programmes and activities that foster student quotients; i.e., IQ (Intelligent Quotient), SQ (Social Quotient), AQ (Adversity Quotient), EQ (Emotional Quotient), MQ (Money Quotient or entrepreneurial capability), etc.The course adopts participatory and student-centred approaches in creating platforms for student growth in the following social and soft skills: effective communication, interpersonal skills, problem-solving skills, negotiation skills, networking skills, group dynamics, presentation skills, empathy and compassion, community consciousness, voluntarism, leadership skills, integrity, self-efficacy, self-confidence, self-actualisation, self-esteem, critical awareness, responsible citizenship, motivation and self-driven, aesthetical and environmental appreciation, healthy lifestyles, aristocratic social graces and appreciation of art and music, etiquette, grooming and deportment, etc. 

This module provides students with the opportunity to conduct an independent, in-depth research study on a topic relevant to their field of study. It focuses on developing research skills, critical thinking, and the ability to apply theoretical knowledge to practical or conceptual problems. The module emphasises research design, data collection and analysis, ethical considerations, and effective communication of findings in a scholarly format.