MSC TOURISM AND HOSPITALITY MANAGEMENT (MHTM)
| Module Code | Module Name | Description |
|---|---|---|
| MHTM501 | The Tourism and Hospitality Industry | This module will reintroduce students to the Tourism and hospitality industry with major focus on critical operational issues like the nature of the industry, governance issues, human capital development and other managerial issues |
| MHTM502 | Community Based Tourism and Sustainable Development | The Community Based Tourism part looks at the introduction to tourism and theoretical frameworks, community-based tourism labelling and certification, case studies and examples of community-based tourism and the critical approaches to community-based tourism development. |
| MTIC503 | Tourism Informatics and Web Design | The Tourism and Hospitality Industry is dominated by the use of information communication technologies in conducting of business. The module enables students to expand their knowledge on information communication systems applied in the Tourism and Hospitality Industry.The students will have competencies to: the development of websites, Facebook pages and twitter accounts and other ICT enabled platforms that will enable organizations to competitively promote their products and services globally. It will also enable students to appreciate tourism guest management systems like Galerio, Amadeus, Fidelio, Host-It and Inn Keeper |
| MTIC504 | Strategic Destination Marketing | This module creates a comprehensive and focused management approach to marketing a destination in the domestic and global markets. The increasing role of the internet and cyber-marketing will also be looked at and in this case, students will learn how to design and manage their own websites in order to effectively market their organizations. Issues of branding, advertising and public relations will also be addressed. Students will also acquire expertise in applying tourism marketing strategies in countries other than their own. |
| MHTM505 | Models in Tourism Development and The Environment | The module focuses on an overview of the impact Tourism and Hospitality Development on the physical environment, the economy and on the host communities and their cultures. The students will acquire knowledge and skills to develop models and strategic frameworks that will be used to mitigate negative physical, economic and social impacts of the development of the tourism industry at local and national levels.Further, students will acquire technical skills to carryout environmental, economic and social impact of tourism projects within the country. Outcome will be models/frameworks of green tourism. |
| MHTM506 | Strategic Event Management |
The module will widen and deepen students’ knowledge on Events Management. It will enable students to design management systems and models for the operationalization of Event of any magnitude. The module will further motivate students to participate in the planning and running of events during their degree programme on a part-time basis which will give them the necessary experience to run their own companies after graduation. Expected outcomes are the ability to plan and run events and make Zimbabwe a renowned MICE destination. |
| MTIDD507 | International Tourism Policies and Development | The module will enable students to acquire knowledge and be aware of the policies and regulations that govern the development of tourism sector in the Zimbabwe. Students will assess and analyse current policies and regulations and draw up new policies to improve the operative environment for Tourism and Hospitality stakeholders in Zimbabwe. The new policy frameworks to be based on international best practices once adopted by the government will assist Zimbabwe to become a competitive tourism destination. |
| MHTM508 | International Tourism Investment and Financing | The module enables students to acquire knowledge on sources of funding for tourism projects regionally and internationally. It further gives them skills to develop project proposals for funding by financial Institutions. Students will be capacitated to appraise projects and develop fund raising models. Expected outcomes will be funded and resourced Zimbabwean tourism destination and projects. |
| MHTM509 | Tourism Entrepreneurial Leadership and Innovation | The module deepens students’ skills in business development, business marketing, human resources management, preparation of business plans, idea generation, environmental and opportunities identification and screening. The module further motivates students to register their own business enterprises and to participate in practical business management through opportunities that will be availed by the University and the Tourism Industry in the country. Expected outcomes are more Zimbabwean owned companies serving tourists. |
| MMTM510 | Research Methods | The module will equip students with the practical skills necessary to successfully complete a research project leading to the submission of a dissertation report. Students will be taken through the process and different stages of undertaking research. This module equips students with the skills and competencies that enable them to understand real-life management problems, collect and analyse data using different methodologies culminating to them being researchers. |
| MHTM570 | Dissertation | The dissertation is the culmination of the master’s study and recognition of the student’s capability to conduct a research project independently. Students are encouraged to undertake an organisation-based dissertation project. Working with an organisation, students can structure their project around a real business issue of challenge. A student project will develop their employability skills, enhance the student’s CV and give the student the chance to use his/her insight to help an organisation develop. Some of the outcomes here are publications in recognised journals, practical management solutions, policy recommendations, and models/frameworks to address issues of public sector accounting and finance. |



