BACHELOR OF ARTS HONOURS IN MEDIA AND MARKETING (HMMC)

Module Code	Module Name	Description
HMMC 104	News Writing 1	The module introduces students to the art of news writing focusing mainly on how to write hard news stories in various beats including news, business, health, environment and courts. It adopts a theoretical and practical approach where students will be equipped with basics news writing skills. They will also be taught theoretical aspects of news writing. Students will also be capacitated with skills to be able to look for stories, conduct interviews and write the actual stories.
HMMC 205	Feature Writing 2	Feature writing is a practical module that is meant to empower students with skills and professional knowledge about feature writing. Students who will complete this module are expected to be able to demonstrate key skills in feature writing and to be able to write different feature stories. This is a practical module that will equip students with interviewing skills and knowledge. They will gain feature writing skills, allowing them to become good feature writers. Students will pitch their ideas and write individual feature stories and feature leads.
HMMC 206	News Writing II	The module builds up to what students learnt in the introductory module - News Writing I. This module focuses on practical elements of writing hard news stories in various beats including news, politics, Parliament, health, gender, sports, environment and courts. It adopts a practical approach where students will be equipped with advanced skills required to write stories using interview transcripts, statements, press releases/statements, speeches or any other documents or material. The module capacitates students with skills to become independent researchers with a nose for news.
HMMC 207	English for Mass Communication II	This module provides students in Media and Marketing Communication with the specialized English language skills required for professional media practice. It focuses on the practical application of clear, persuasive, and audience-specific language across key platforms such as news, advertising, digital media, and public relations. Students will develop a professional media style, learn the structures of various communication genres, and apply ethical principles in content creation. The module aims to cultivate the precision, creativity, and critical thinking necessary to inform and engage diverse publics effectively.
HMMC 330	Project Monitoring and Evaluation	Project Monitoring and Evaluation is a practical, skills-based module designed to equip students with the tools and techniques required to plan, monitor, and evaluate media and marketing projects. The module introduces key concepts such as project design, indicators, data collection methods, reporting, and impact assessment, with an emphasis on real-world applications. Students gain hands-on experience in tracking project performance, assessing outcomes, and using evaluation findings to inform decision-making and improve programme effectiveness. The module prepares graduates for professional roles in media, marketing, development communication, and related fields where accountability and results-based management are essential.
HMMC 340	Crisis Communication Management	This course provides undergraduate journalism students with a comprehensive understanding of crisis communication principles and practices. It explores the role of journalists in reporting and disseminating information during crises, examining the ethical considerations, challenges, and strategies involved in effective crisis communication. Through theoretical insights and practical case studies, students will develop the skills necessary to navigate and communicate in high-pressure situations.
HMMC390	Work related report	This module is designed to integrate academic theory with practical workplace experience, enabling students to critically reflect on professional practice within a real organisational context. The module requires learners to document their placement environment, roles and responsibilities, and the skills and competencies developed during the attachment period. It emphasizes reflective learning, professional ethics, problem-solving, communication and the application of discipline-specific knowledge to real-world challenges. Through structured reporting and analysis, the module supports personal and professional development, enhances employability, and encourages students to evaluate how workplace learning informs their academic and career trajectories.
HMMC 404	Media Buying and Planning	This module introduces students to the planning and purchasing of media for advertising and marketing campaigns. It examines how different media platforms are selected, scheduled, and evaluated to reach target audiences effectively. The module covers traditional and digital media, audience research, media metrics, budgeting, and ethical considerations. Students develop practical skills in creating basic media plans and making informed media buying decisions relevant to the advertising and marketing industry.
HMMC 405	Media advocacy and Lobbying	This module provides students with a comprehensive understanding of media advocacy and lobbying principles, strategies, and practices. Students will learn how to use media to influence public policy, build coalitions, and advocate for social change. The module will also explore the role of media in shaping public opinion and policy debates.
HMMC 470	Strategic communication Practical Project	This module allows students to produce a tangible strategic communication product (as espoused in Education 5.0) which is expected to provide real solutions to community challenges. Products can be a newspaper/magazine production, radio production, television production, online tools etc.